Hed Hi Media- Editor, Cinematographer
August 2016 - Present
Shot and edited online video content for the web. Ranging from documentary style films to short social media videos, we worked across technology, hospitality, and marketing industries.
Freelancer - Video, Research, & Content
May 2015 - Present
I worked with both start-ups and established companies in the Southeast to help clarify their online video strategy, then created compelling, original content that was targeted to the right audience.
Martha Stewart Living Omnimedia - Web Analyst
April 2014 - May 2015
Worked to support the Audience Development team at MSLO providing real time analytic data on site content. In addition I also assisted qualitative research projects that offered supporting insights to our analytics initiatives.
"All tight-knit teams go through internal renaissances, and ours over the past fifteen months has been focused on analytics. During this period, the analytics that allow us to understand the usage of our digital products, as well as the segmentation of associated users, has matured dramatically. Gavin joined our team in the midst of this renaissance, taking tactical ownership over the dashboards through which leadership experienced those analytics. Hitting the ground at a flat sprint, Gavin grabbed control of this vital function without missing a beat. More importantly, Gavin considered it his mission to truly *internalize* those metrics, such that he was in a position to speak extemporaneously about why the numbers were what they were – and what the hell we might be able to do to bend them in one direction or another. He also attained a level of sensitivity wherein he was often the first among us to recognize contradictions in the data suggesting inaccuracy, which he rooted-out with zeal.
We in Digital are lucky enough to work in the most analytically robust industry in human history. I can’t imagine running my business anymore without near-realtime visibility of these indicators. But if you are going to embrace that operational strategy, you better make damn sure you have a strong, competent, curious resource managing the collection, dissemination, and analysis of your data. For a need like that, you’d be lucky score Gavin Shelton as your resource."
Huge Inc. - Associate Planner
May 2013 - December 2013
Worked across the planning and research departments to support teams with secondary research to support strategic initiatives for our clients. While at Huge I became extraordinarily proficient using GfK's MRI CrossTab database, and combined quantitative data fluency with a love of qualitative interviews.
"Gavin is an exceptionally bright thinker and energetic team member. He always goes the extra mile to think through his assignments and projects. He brings a level of curiosity and creativity to both research and planning, that is wonderful to experience. He's a great asset to any team. He has a tremendous appetite to learn and try new things--is open to feedback and quickly adjusts and moves forward with his thinking. I've had the great luck of having Gavin as both my former student at the Academy of Art, as well as a Jr. Planner and Researcher at Huge. He's a great asset, don't think twice about including him on your team."
"Gavin is always willing to jump in and help git 'er done! I met him in the middle of a pitch when we were trying to get research fielded and analyzed on an impossible timeline. Gavin is the guy you want on your team when you need speed, while still maintaining the quality and impact of the project. He has a solid understanding of basic research principles, is thirsty to learn more, and is able to suggest creative solutions to address unique situations. Gavin is also willing to put his head down and do the hard work when that is what's required. And his ability to assess and shape raw research video into a cohesive story, is particularly impressive. On top of all of that, Gavin is just a great guy and always a pleasure to work with"
Slant Media - Research, Content Creation, Strategy
October 2012 – May 2013
Worked in a small agency environment to fill multiple roles; assisting with brand discovery sessions for clients, designing and leading research initiatives, and creating promotional video and social media content for the agency.
AKQA - Video Strategy Intern
August 2011 - November 2011
Embedded in different strategy teams to provide video assets for strategic initiatives. Shooting interviews both in-home and in research facilities I was responsible for the entire productions from start to finish. Additionally, I worked on user persona research videos using found footage to bring life to large quantitative usability studies.
Goodby Silverstein & Partners - Cultural Strategy Intern
May 2011 - August 2011
Worked under Nam Nguyen in Goodby's cultural strategy department, learning about strategic video by logging and editing hours of primary research footage. Additionally, I shot and edited man-on-the-street footage of A/B creative testing.
"Gavin has energy and heart and once we were able to refine what he was doing at GSP and work toward his strengths... he thrived. He's got strong opinions and ideas that are exciting and ambitious. As an intern he was always willing to step up and explore the mundane and fearless of the more challenging tasks that were presented to him. He shined as an intern and am excited by his potential."
PSFK - Contributing Writer
February 2010 – April 2011
While attending the Academy of Art University in San Francisco, contributed periodic articles on San Francisco based tech, art, and music for the NYC-based trend consultancy.
Dispatch Communications - PR Intern
March 2009 – August 2009
Primarily monitored press coverage for Shimano and Giant Bicycles while contributing creative input for PR materials.
"Gavin exudes creativity and in a surprisingly good way as a student and part-time intern at my agency, Dispatch. His communications and design skills make their way into just about everything he has executed for me which helps make him a well rounded addition at the entry ranks.
As he continues to find his way into the agency world and in communications in general, I would highly recommend Gavin to those looking for a reliable set of hands who likely will surprise you with creative thought and smart execution."
TBWA\Chiat\Day - Commercial Talent
After writing to Apple about my personal experience switching from PC's to Mac's I was contacted by TBWA\Chiat\Day and flown out to Los Angeles to film a commercial spot directed by Errol Morris.
Adobe Premiere, Photoshop, Illustrator, InDesign
Documentary Video Production
GfK MRI Volumetric CrossTabs