I speak for the trees, for the trees have no tongues.
During one day in my "Innovation in Advertising" class at the Academy of Art University, Max Heilbron and Gareth Kay from Goodby, Silverstein & Partners came to talk. They spent the class talking with us about the power and importance of storytelling within advertising and media, challenging us for our next project to take a well known children's story and retell it in a new way.
Everything that we've learned about cultural trends told us that storytelling isn't about simplicity, but rather complexity. The traditionally held structure of stories has been shattered and narratives now hop, jump, and skip around different channels. After Gareth's and Max's talk we were challenged to not only retell the old story, but reframe it in a way that was digital and created an opportunity for people to share or upload something themselves.
I decided to continue what Rachel Coady had taught us about environmental innovation the week prior and chose to re-tell, "The Lorax" by Dr. Seuss for my project. I dreamed up my idea after rereading the classic book, and after listening to Jesse Schell talk about gaming during a presentation for San Francisco's "Long Now" foundation about how playing games has the power to change the world. The Lorax had similar activist ambitions and my thus project ensued.
Below is my presentation on how to retell Dr. Seuss's classic story in a new way that engages the young, technologically saturated youth, and improve the world in the process.
How does that sound?